Tuesday, 14 March 2023

Why Your Content Isn’t Ranking…


This week's Search Engine Land is brought to you by: DemandJump


It's hard to imagine a world where the marketing funnel doesn't serve as the go-to metaphor for lead generation and capture. There's only one problem: it doesn't fit with the way humans engage with search engines. 

Rather than spending time creating funnels that drive a ton of unqualified traffic and take 6-12 months to produce results, DemandJump unravels the spiderweb of terms and questions your target audience is searching for – showing you what high value content to create to capture the right traffic. 

This empowers you to:

  • Produce content that reflects the reality of how people are searching for information
  • Cast a wider net that captures the right traffic, faster
  • Get rid of the waste leading to poor organic traffic outcomes

No comments:

Post a Comment