Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information.
Delivering this kind of experience requires the right digital asset management (DAM) and product information management (PIM) tools. Businesses that can create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.
In this webinar, you'll learn:
- How to organize different types of content to create a 360-degree view of your product's digital representation
- Ways to distribute product content to the right channels and audiences
- Opportunities to automate throughout the content lifecycle
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