Friday, 10 March 2023

🔍 TikTok search ads

Good morning, Search Marketer, TikTok is reportedly preparing to launch its own search ads platform.

We reported on the search ads beta test last year. Advertisers could gather the search terms responsible for conversions and leverage those high click-through rate search terms as headlines for their best-performing TikTok videos, resulting in additional benefits.

So why is TikTok making this move now, and what does it all mean? Nicole Farley breaks down everything we know right now in TikTok enters the search ad market, challenging Google and Microsoft.

Danny Goodwin,
Managing Editor, Search Engine Land & SMX


TikTok enters the search ad market, challenging Google and Microsoft

Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product.

Read more

How ChatGPT can help with local SEO

From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can't) help in local SEO.

Read more

Google February 2023 product reviews update more volatile than previous updates, say data providers

Semrush compared the sixth release against the July 2022 version, while Rank Ranger compared it against September 2022 data.

Read more

How to automate a single source of truth for your reporting in 2023

Efficiency in the marketing world has become increasingly more complicated each year. In our upcoming webinar we will show you how to implement attribution reporting, use insights from AI to further optimize ROI, streamline marketing and sales, and so much more!

Save my seat!

17 tips to improve your AI-assisted content creation process

Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips.

Read more


How should SEO change in the new AI age?

SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can stay ahead of the game.

Read more

Making it into the inbox doesn't have to be a guessing game

You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend

Learn more

Global Head of Microsoft Advertising steps down

A change in leadership at Microsoft can be an opportunity for advertisers.

Read more

[Available now] Actionable search marketing training

Dive deep into GA4, technical SEO, advanced Google ads and more at your choice of SMX Master Class — now available on-demand!

Learn more

From MarTech


No comments:

Post a Comment