🔍 TikTok search ads

Plus, ChatGPT for local SEO, Google product reviews update impact, improving AI-assisted content and more.

View in browser | Share Mar 10, 2023 Mar 10, 2023 Good morning, Search Marketer, TikTok is reportedly preparing to launch its own search ads platform. We reported on the search ads beta test last year. Advertisers could gather the search terms responsible for conversions and leverage those high click-through rate search terms as headlines for their best-performing TikTok videos, resulting in additional benefits. So why is TikTok making this move now, and what does it all mean? Nicole Farley breaks down everything we know right now in TikTok enters the search ad market, challenging Google and Microsoft. Danny Goodwin, Managing Editor, Search Engine Land & SMX TikTok enters the search ad market, challenging Google and Microsoft Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product. Read more How ChatGPT can help with local SEO From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can't) help in local SEO. Read more Google February 2023 product reviews update more volatile than previous updates, say data providers Semrush compared the sixth release against the July 2022 version, while Rank Ranger compared it against September 2022 data. Read more How to automate a single source of truth for your reporting in 2023 Efficiency in the marketing world has become increasingly more complicated each year. In our upcoming webinar we will show you how to implement attribution reporting, use insights from AI to further optimize ROI, streamline marketing and sales, and so much more! Save my seat! 17 tips to improve your AI-assisted content creation process Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips. Read more How should SEO change in the new AI age? SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can stay ahead of the game. Read more Making it into the inbox doesn't have to be a guessing game You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend Learn more Global Head of Microsoft Advertising steps down A change in leadership at Microsoft can be an opportunity for advertisers. Read more [Available now] Actionable search marketing training Dive deep into GA4, technical SEO, advanced Google ads and more at your choice of SMX Master Class — now available on-demand! Learn more From MarTech 75% of marketers still rely heavily on third-party cookies Grammarly introduces generative AI tool GrammarlyGO Making it into the inbox doesn't have to be a guessing game 3 ways data can steer you wrong — and how to glean better insights The CDP connector myth       bit.ly/SELdailynewsletter Connect with us!          Reach the Search Engine Land community. Learn about advertising/sponsorship here. This email was sent to geefunk007.bond@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my subscriptions. © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. To ensure delivery to your inbox, add us to your address book.