🔍 Meta is pausing Reels creator bonuses

And in case you were worried, SEO is still alive and kicking

View in browser | Share Mar 13, 2023 Mar 13, 2023 Good morning, Search Marketer, Meta is once again shifting its Reels strategy.  At launch, Meta's Reels bonus program promised to pay its top creators up to $35,000 a month. But as of March 31, those payments will be no more.  The pause is expected to last for several months while Meta reviews its policies and works on improving the Reels experience. During this time, they will also focus on providing better support and resources to Reels creators. Though it's not known yet what those improvements will look like.  It's still possible to earn revenue through other monetization features on the platform, but the constant flip-flopping could frustrate creators, advertisers and brands looking for consistency and predictability in their content strategies.  Nicole Farley, Editor Meta pauses bonus payouts to Reels creators The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators. Read more SEO is alive and kicking in 2023 – and beyond Even as Google and Microsoft reinvent search with AI-powered features, search engine optimization is here to stay. Read more Do personas REALLY matter in content marketing? Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Read more Your guide to attaining marketing performance insights → in minutes, not months For every marketing dollar spent, you should be able to understand the impact it has on your business. Join our upcoming webinar where our experts will share best practices and real insights on what actually works and how to get started. Sign me up! The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Read more 3 new changes to the Google Ads dashboard Google will assess the impact of the changes based on user feedback before deciding whether to implement them more widely. Read more It's time to get started on the transition to Google Analytics 4 Don't wait until the last minute! Download this guide and start preparing now to ensure that your website is ready. Learn more This day in search marketing history: March 10 Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more. Read more [Available now] Actionable search marketing training Dive deep into GA4, technical SEO, advanced Google ads and more at your choice of SMX Master Class — now available on-demand! Learn more From MarTech Roku partners with Best Buy for first-party data Moneyball your marketing ops team In-game advertising: A marketer's guide The latest jobs in martech Webinar: The 360-view content strategy you need       bit.ly/SELdailynewsletter Connect with us!          Reach the Search Engine Land community. Learn about advertising/sponsorship here. This email was sent to geefunk007.bond@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my subscriptions. © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. To ensure delivery to your inbox, add us to your address book.