Wednesday, 15 March 2023

Marketing Attribution: a guide for today's marketer

Digital Marketing Depot


Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over ¼ of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten.

With accurate marketing attribution you can measure and subsequently optimize your campaign and advertising spend.

Download this white paper to deep-dive into:

  • The types of marketing attribution
  • Challenges of building an attribution model
  • Recommended approach to each challenge

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