🔍 Farewell, Microsoft broad match modifier keywords

Plus, Google core update, deploying schema, SEO product management and more.

View in browser | Share Mar 16, 2023 Mar 16, 2023 Good morning, Search Marketer, it's an exciting time at Microsoft.   Between the launch of GPT-4, no more waitlist for the new Bing and Broad Match Modifier keywords going away, there's plenty of reason to watch Microsoft and ponder what it all means for the future of search marketing. OK, maybe broad match modifier keywords aren't exactly "exciting." But the fact remains that this change will have a significant impact on PPC campaigns.  Broad match modifier keywords have traditionally served as phrase match, which has allowed for more targeted and relevant ads. However, with the shift to broad match, advertisers will need to be more mindful of the types of keywords they use and how they structure their campaigns. Oh, and ICYM the big SEO news, Google released its first core update of 2023. Here's what you need to know.  Nicole Farley, Editor Microsoft Ads broad match modifier keywords now serving ad broad match No action is needed from advertisers at this point. Read more Google releases March 2023 broad core update This is the first Google core update of 2023 and the first in more than six months. The rollout may take up to 2 weeks to complete. Read more The new Bing: No more waiting list? Many people who had been on the Bing waitlist now have access – and there are reports that people can now sign up for instant access. Read more How integrating two important systems can unlock accurate syndication of data Whether selling to businesses or direct to consumers, buyers need access to various types of product content – emotionally driven visual assets and objective information. In our upcoming webinar we will explore how to organize different types of content to create a 360-degree view of your product's digital representation. Save my seat! SEO product management: Key framework and fundamentals From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know. Read more How to deploy advanced schema at scale This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites. Read more New Google Analytics custom channel groups Accessible to all users, custom channel groups can be employed in custom reports and explorations to obtain both current and historical insights into campaign channels. Read more Marketing Attribution 101 Make sure your search optimization and marketing activities are delivering maximum return on investment. Learn how Andi Search adds Generated Content feature The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time? Read more Discover cutting-edge martech without leaving your desk Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more! See the agenda From MarTech Digimind's new product combines two AI engines to monitor and analyze social media MarTech's event marketing experts to follow Don't apply wishful thinking to your data How to define your marketing organization's rules of engagement Customer journey orchestration: What it is and why marketers should care       bit.ly/SELdailynewsletter Connect with us!          Reach the Search Engine Land community. Learn about advertising/sponsorship here. This email was sent to geefunk007.bond@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my subscriptions. © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. To ensure delivery to your inbox, add us to your address book.