Thursday, 16 March 2023

🔍 Farewell, Microsoft broad match modifier keywords

Good morning, Search Marketer, it's an exciting time at Microsoft.  

Between the launch of GPT-4, no more waitlist for the new Bing and Broad Match Modifier keywords going away, there's plenty of reason to watch Microsoft and ponder what it all means for the future of search marketing.

OK, maybe broad match modifier keywords aren't exactly "exciting." But the fact remains that this change will have a significant impact on PPC campaigns. 

Broad match modifier keywords have traditionally served as phrase match, which has allowed for more targeted and relevant ads. However, with the shift to broad match, advertisers will need to be more mindful of the types of keywords they use and how they structure their campaigns.

Oh, and ICYM the big SEO news, Google released its first core update of 2023. Here's what you need to know

Nicole Farley,


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