Monday, 28 February 2022

What Hims and Hers’ revenue and user growth could mean for the future of D2C healthcare

Insider Intelligence

What Hims and Hers' revenue and user growth could mean for the future of D2C healthcare

Direct-to-consumer (D2C) telehealth firm Hims & Hers' revenues grew 83% YoY from 2020 to 2021, and the platform received 2.4 million virtual visits in 2021—up from 1.6 million in 2020, according to a Q4 2021 earnings report released on the company's website.

This boost in growth comes from a slew of 2021 marketing initiatives, including increasing its marketing investment in Q3 and Q4 to boost customer acquisition, partnering with well-known retailers such as Amazon and Revolve to scale its online and in-person sales, and shifting its pharmacy fulfillment services in-house to offer consumers more affordable, subscription-based healthcare.

"D2C healthcare companies are on a growth tear—Hims & Hers is just one of the most notable key players," said Rhea Patel, analyst at Insider Intelligence. While widespread marketing may continue to boost growth for the D2C healthcare segment, "D2C companies may have to deal with high customer acquisition costs compared with traditional providers who already have built-in channels (insurance) sending patients their way," added Patel.

Read This Full Story on Insider Intelligence

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Coinbase's volatility could spell problems ahead

The Payments Ecosystem
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February 28, 2022
Hi Folks.
Coinbase's quarterly volatility highlights rationale for diversification.
Crypto exchange giant Coinbase finished 2021 with a strong Q4 performance across its user-related metrics. Trading volume was $547 billion, up about 67% quarter over quarter (QoQ), when it was $327 billion, and soaring by around 515% year over year (YoY), when it was $89 billion.

So far, Coinbase's year-end momentum isn't carrying over into 2022, per the company's Q1 outlook. Declining crypto market capitalization (20%) and lower volatility (10%) is pinching the exchange.

Coinbase's choppy QoQ performance underscores the need to further diversify and expand its offerings beyond routine crypto trading while it waits for regulators to clear the way for mainstream crypto adoption.
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Coinbase's quarterly volatility highlights rationale for diversification
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