Friday, 4 October 2019

We're on the cusp of the fourth Industrial Revolution – and the winners will move as fast as 5G

Business Insider Intelligence

The Ultimate Global 5G
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The Ultimate Global 5G Solutions Reports Bundle

Hi ,

The next generation of wireless is here. 5G will overhaul the tech industry and serve as the backbone to the fourth industrial revolution. This game-changing technology boasts speeds up to 100 times faster than its predecessor 4G, and latency up to 120 times lower.

Telecoms in 18 countries will roll out 5G networks by the end of 2019, and more than one-fifth of the world's countries will have launched 5G services by 2020.

The introduction of 5G, alongside the release of complementary low-powered networks, will enable telecoms to become a key partner in enterprise connectivity, where they previously were one among many.

The point is simply this: We're on the cusp of the fourth Industrial Revolution, and the winners in this game will move as fast as 5G does. But along with that comes numerous questions about cybersecurity, privacy, and more — questions that these same winners will have to answer in the coming years.

That's why Business Insider Intelligence has put together The Global 5G Solutions Bundle, a collection of five research reports that will elevate your knowledge of this transformative technology.

Get The Global 5G Solutions Bundle →
Here's what the bundle contains:
The Fintech Ecosystem Report The Global 5G Landscape
This report highlights three countries — the United States, South Korea, and China — that are spearheading the 5G revolution by looking at the notable telecoms in each geography and identifying their 5G launch efforts.
5G and The IoT
Here we look at the 5G standard broadly, identifying its strengths and weaknesses in comparison with existing standards, as well as laying out the timeline for rollout and expectations within the wireless industry.
Fixed 5G Disruption
This report looks at how wireless network operators will use their 5G networks and fixed wireless access (FWA) to tap a new revenue source and disrupt the home internet market, and outlines how telecoms can set up 5G FWA networks and offer strategies they could pursue to encourage consumer adoption of these networks.
The Connectivity B2B Ecosystem
This report unpacks the enterprise telecommunications ecosystem at the cusp of the 5G era, and looks at some of the key trends that will define the next decade of B2B telecommunications.
The Telecoms and Technology Forecast Book
Forecasts in this slide deck include the global smart speaker installed base, the global 5G–equipped phone installed base, enterprise AR & VR headset shipments, and annual US cellular infrastructure spending.
Each of these reports purchased separately would cost nearly $3,000. But by getting them all through The Global 5G Solutions Bundle, you pay just $1,995 – a 33% discount!
Claim your 33% discount today →
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🚪 Open the door to your perfect holiday stay

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Empowering you to experience the world

🔍 New Google Shopping goes live in U.S.

Good morning search marketers, we're speeding into the holidays.

Just in time, yesterday Google released the new Google Shopping experience in the U.S. that it teased in May. This is a Shopping destination located at https://shopping.google.com/ that's separate from the Shopping tab in Search and is aimed squarely at Amazon. 

It features personalized recommendations based on users' search activity, a price alert tool and prominently features items that users can "Buy on Google" right from the listings. That's powered by Google's cost-per-action program for retailers, currently called Google Shopping Actions. With this debut, it's become even more clear that merchants will need to adopt Shopping Actions if they want to get prominent visibility in Google's Shopping experiences.  We'll be talking more about what this means for sellers at SMX East next month.

If your site is moving to a new domain or subdomain, Google has added a change of address tool in Search Console. This feature had been available in the old version of GSC but wasn't migrated over. This tool tells Google about your change and helps to migrate your Google Search results from your old site to your new site.

Before you get on with your day, I'd like to ask for about 3 minutes of your time to help us learn more about how marketing teams are handling technology upgrades. If you've recently replaced or upgraded a marketing technology program in your organization, please take our brief survey. We'll share the results in about 6 weeks.

Keep reading for a Pro Tip, Search Shorts and more.

Ginny Marvin
Editor-In-Chief

 
 
 
Pro Tip
 

When holiday shopping for parents, searchers want more direction

"Shopping for parents can prove difficult for many – in fact, shoppers were 1.98 times more likely to browse through a gift guide for inspiration," explains Microsoft's Purna Virji about research she analyzed from last year's holiday season. "We see an emergence of creative gift idea reseller sites as a result. These tend to range from quirky novelties to practical-yet-unnecessary gadgets. Shoppers were also 1.84 times more likely to purchase from gender-curated sites, while seeking inspiration and ideas from sites such as Esquire and Men's Health since they offer gift ideas plus product reviews. Users were more inclined to multitask while shopping for their parents as they typically have a less clearly defined shopping goal. As a result, they also over-index on idea sites relative to other relationships. "

"Act on it:  Include gift guides and personalization in site links and ad copy. Additionally, consider bidding on upper-funnel keywords and have the ads sending shoppers to gift-guides specifically for parents, to set yourself apart from the competition."

Read More »

 

7 ways to use PPC and SEO together to drive business results

Sponsored by BrandVerity

PPC and SEO, both powerful stand-alone channels, are even stronger when they work together. This eBook from BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story.

Read More »

 
Search Shorts
 

Addresses, links and Google updates.

Physical addresses. Google's John Mueller clarified yesterday that Google isn't going to penalize sites that do not list their physical work addresses

Natural links.  Um, duh. Google's John Mueller says he'd "opt to letting links come naturally, often you can't really influence that." And if multiple links come from the same domain, that's not a problem, he added.

Signs of a Google update. We are seeing some signs of a Google update. Nothing is confirmed, we're just seeing some chatter and signals within the SEO community right now.

 
Time's Running Out!
 

SMX East Early Bird Rates end Saturday!

Don't miss your chance to save up to $600 off a seat at SMX East, the largest gathering of search marketers on the East Coast — featuring 90+ sessions and two new full-day tracks on agency operations and local search for multi-location brands.

Register now! »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Action Blocks: one tap to make technology more accessible – Google Blog

Global SEO Guide: Successfully Navigating the Seven Seas of Search – Search Metrics

Google Search Console Link Counts Cut In Half? – Search Engine Roundtable

How the head of Google Ad Grants fights for the underdog – Google Blog

Link Building for Dummies: A Guide to Your First Link Building Campaign – Go Fish Digital

Managing Search Terms with Google's Match Type Changes – Site Visibility

SEO versus PPC – who had the best summer? – Vertical Leap

Testing redirects before and after a website migration – Search Viu

The Beginner's Guide to SEO Competitor Analysis – Screaming Frog