Monday, 5 June 2023

🔍 Building a strong brand entity

Good morning, Search Marketer, building a well-known, top rated and trusted brand entity is a cornerstone of organic visibility.

You want to make sure Google has a detailed dossier for your brand entity and its relationships to other entities in the Knowledge Graph. That way, Google can confidently make matches that matter – leading to more visibility in Search, Bard, Discover and other surfaces.

Search Engine Land contributor Jes Scholz explains it all in How to establish your brand entity for SEO: A 5-step guide.

By the way, Scholz is speaking at SMX Advanced next week. Her session – Need for speed: SEO strategies for rapid crawling and indexing –  is going to be a must-see, so register here (it's free!).

Danny Goodwin,
Managing Editor, Search Engine Land & SMX

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SEO

Content mapping: Who, what, where, when, why and how

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Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps.

Local

Google Bard now can use your device's precise location for more relevant local results

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To enable this, manage your preferences in location settings.

SEO

Get your B2B site unstuck: Top SEO tips for stagnant sites

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Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site.

Third-party cookies webinar

Calling all marketers: Embrace the cookieless revolution!

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Attention all marketers! The cookieless revolution is here; we're here to help you thrive. Join our webinar as we dive into the world of trust-building strategies and discuss the future of personalized marketing. Don't be a cookie monster left behind – register today and stay ahead of the curve!

Register here!

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SEO

YouTube is the most profitable platform for creators, survey shows

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If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.

SEO

Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator

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Bing Chat now supports 30 chat turns in a single conversation.

Connected TV

Learn the secrets of successful CTV campaigns

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Deliver high-performing ads with a low effort-to-impact ratio with the right tech and approach.

Learn more

PPC

Ask Instacart brings generative AI to Instacart's search experience

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Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.

SEO

The latest jobs in search marketing

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Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Search Marketing Expo

SMX Advanced kicks off next week! Don't miss out.

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Exclusive Google and Microsoft keynotes, tactic-rich sessions, live Q&A with speakers, invaluable community networking, and live demos with industry experts… yours for free online next Tuesday and Wednesday, June 13-14.

Register now

From MarTech

 

Sunday, 4 June 2023

£10 off your first 5 orders

 
Uber Eats
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£10 off your first 5 orders

when you spend £15 or more*
*£10 off offer available until 16 Jun 2023 3:00AM. Valid on 5 orders from selected restaurants made via the Uber Eats app in the UK (check the Uber Eats app for availability of deliveries and restaurants). New Uber Eats users only. Offer is not valid on any basket that includes any alcohol or tobacco products. Offer only applies to orders for delivery and excludes orders for pick-up and dine-in. Minimum spend £15 on food and drink, excluding delivery fee. Delivery fee and service fee apply. To be eligible for the promotion, apply code UKTREATS40 in the Uber Eats app at the checkout before completing any order. Must receive this email directly from Uber Eats to qualify. Code can be redeemed for a maximum of 10000 users on a first come, first serve basis. Subject to availability. Read more.. Initial one-month free trial is only available for first-time Uber One members. Benefits are available only for eligible stores marked with the Uber One icon. See the app for availability and view additional membership terms and conditions on www.uber.com/gb/en/u/uber-one/.
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