🤔 Are You Actually Ready for Call Tracking? Find Out Now.

                                                           

This week's Search Engine Land is brought to you by: CallTrackingMetrics     Are you and your marketing team ready to start call tracking? We all know the disappointment of investing in a software platform to speed up the success of your organization and watching it fall flat. This often happens when companies invest in advanced software before they're really ready. The result? Wasted time, money, and resources. But this doesn't have to be the case. When your company chooses the right tools, like call tracking, at the right time, teams quickly get rich insights and support. And while we want you to use call tracking and be our customer (of course), we also want you to be ready for that partnership. When you add call tracking to a solid marketing foundation, you'll take your marketing efforts to the next level by: Optimizing paid ads consistently and automatically Unlocking deeper insights into your ideal customer at every touchpoint Utilizing the best AI-powered tools to automate systems and tasks And so much more! If you're ready to transform your marketing results from good to great, you need call tracking. The first step? A strong foundation. In our guide, Everything to Do Before Call Tracking, you'll learn what to do before adding call tracking to your marketing mix to drive revenue, prove ROI, and deliver a better customer experience. Discover: Core must-haves marketers miss in your marketing mix Top tips to build not just any ICP but the right ICP Two essential parts of a good measurement strategy Tech stack non-negotiables for the entire buying journey (attract, nurture, close) Call tracking to dive deeper unlock hidden, actionable insights, and fine-tune your team's strategies     GET MY GUIDE     View in a browser https://searchengineland.com/ Learn about additional advertising/sponsorship opportunities here. This email was sent to geefunk007.bond@blogger.com. Unsubscribe We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA Manage my subscriptions. © 2006-2023 Third Door Media. All rights reserved.

 

🕵 Discover cutting-edge martech solutions for free

The complete MarTech fall season is now available.

Marketer -- Driving sales, improving lead quality, and boosting conversions have never been more critical. The right marketing technology is your key to getting it done – as is managing that martech efficiently. Discover dozens of marketing technologies, tools, and solutions – all for FREE and all without leaving your desk: Grab your free MarTech pass now to unlock the entire fall edition – no countdown, no calendar reminder, no hidden catch. Get ready for instant on-demand access to nearly 50 data-rich sessions from world-class brands including Google, Atlassian, Stanley Black & Decker, Salesforce, and more… …plus… Attend two eye-opening keynotes that will help you get the most out of your martech and unleash the marketing AI blueprint. Learn how to responsibly incorporate generative AI into your marketing organization with insights from a panel of experts (featuring on-demand Q&A!). Explore how and why your peers are upgrading their stacks with insights from the 2023 MarTech Replacement Survey (featuring on-demand Q&A with Talisha Padgett, General Manager of Martech Platforms and AI at Microsoft). Listen in on Coffee Talk meetups where like-minded marketers swap advice and solutions. Catch up with "AI in Action" demos with leading experts from Salesforce, Bynder, Claravine, and Optiversal. Enjoy free on-demand access until March 25, 2024.  After just a few hours, you'll be ready to… Navigate the coming changes from third-party cookie deprecation Implement AI-powered practices to drive conversions across the customer lifecycle Leverage storytelling and community building to leave a lasting impact on your audience Optimize your customer engagement through analytics Keep customers engaged with personalized emails Add more value to the customer journey without increasing costs …and so much more. Don't miss out – the entire MarTech fall season is now available. Start discovering now -  Lauren Donovan, your MarTech concierge P.S. Can't attend live? All sessions, keynotes, and Overtime Q&As will be immediately available for on-demand replay.

This email was sent to geefunk007.bond@blogger.com. Unsubscribe.   This email was sent by: The MarTech Conference - a conference produced by Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA Manage my preferences.   Contact Us © 2006-2023 Third Door Media. All Rights Reserved.

 

How Do Top Brands Keep Customers Coming Back? 🤔

Thursday, October 19   Harnessing Intent to Drive Loyalty     How well do you truly understand your customers' signals? The secret lies in leveraging customer intent across multiple channels. Dive into a conversation with the brains behind Laura Mercier, BUXOM, and other premium brands. Discover a transformative approach to cross-channel strategies that could be the game-changer in customer loyalty you've been searching for. Ready to elevate your connection?     SIGN ME UP!   This email was sent to geefunk007.bond@blogger.com. Unsubscribe This email was sent by: MarTech, a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my preferences. Contact us

 

Banking & Payments: Drops in deposits, mortgage demand reveal signs of mounting stress on banks

The Banking & Payments Show: Banking through the storm  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Charts. News. Analysis OCTOBER 3, 2023 Choices, choices: Which is the top payment method that US consumers say they are most likely to use to pay for the majority of their holiday shopping this year? A) Cash B) Credit card C) Debit card D) Mobile payments (like Apple Pay) E) Buy now, pay later Get the answer Was this email forwarded to you? Sign up here. CONSUMER BEHAVIOR Changes in mortgages and deposits reveal signs of mounting stress on banks Rising interest rates paired with inflationary pressure and dwindling consumer confidence have resulted in record lows for mortgages and deposits.  Banks and credit unions are reporting the first drop in deposits in nearly three decades, amounting to the outflow of $872 billion YoY, per the latest S&P Global Markets Summary. Mortgage demand is sitting near a 27-year low, with volume falling 25.5% lower than the same week last year, according to the Mortgage Bankers Association's seasonally adjusted index. The Federal Reserve has acknowledged that these tight credit conditions will "weigh on economic activity, hiring, and inflation." But with the economy going stronger than many had anticipated, the Fed still looks willing to gamble on another future rate hike. Keep reading CUSTOMER EXPERIENCE Banking customer priorities vary by credit score Customers with the highest credit scores prioritize trustworthiness first, while those with the lowest scores value personal data protection above all else. To build stronger customer relationships, banks must understand the needs of each customer segment and tailor marketing efforts accordingly. Keep reading BUY NOW, PAY LATER BNPL improves financial inclusion but presents risks to the consumers it helps Overall, 19% of US consumers use buy now, pay later (BNPL) services, per survey data from the Federal Reserve Bank of New York. However, that number jumps to 43% among those with credit scores below 620.  BNPL's skew toward consumers who are already facing financial difficulties could be cause for concern. As more information surfaces about the financial health of BNPL users, the red flags it raises may lead to long-awaited regulation to ensure the safety of those consumers. Keep reading PODCAST Behind the Numbers: The Banking & Payments Show How banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Follow us on Instagram. Listen in CHART OF THE WEEK Key stat: After two years of low-single-digit growth, US banking and lending digital ad spend is expected to rebound in 2024, growing 11.6%, per our forecast.   Email sent to: geefunk007.bond@blogger.com If you cannot view the HTML newsletter, please read it in your browser here.   Become a Premium Subscriber  |   Advertise with us Manage your email preferences  |   Unsubscribe  |   Terms of Use  |   Privacy Policy   ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006