🔍 Building a strong brand entity

Plus, content mapping, Google Bard, B2B SEO tips, YouTube helps creators profit, Bing Chat, Ask Instacart and more.

View in browser | Share Jun 05, 2023 Good morning, Search Marketer, building a well-known, top rated and trusted brand entity is a cornerstone of organic visibility. You want to make sure Google has a detailed dossier for your brand entity and its relationships to other entities in the Knowledge Graph. That way, Google can confidently make matches that matter – leading to more visibility in Search, Bard, Discover and other surfaces. Search Engine Land contributor Jes Scholz explains it all in How to establish your brand entity for SEO: A 5-step guide. By the way, Scholz is speaking at SMX Advanced next week. Her session – Need for speed: SEO strategies for rapid crawling and indexing –  is going to be a must-see, so register here (it's free!). Danny Goodwin, Managing Editor, Search Engine Land & SMX SEO Content mapping: Who, what, where, when, why and how Start content mapping and create amazing customer experiences that lead to results. Here's everything you need to know about content maps. Local Google Bard now can use your device's precise location for more relevant local results To enable this, manage your preferences in location settings. SEO Get your B2B site unstuck: Top SEO tips for stagnant sites Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site. Third-party cookies webinar Calling all marketers: Embrace the cookieless revolution! Attention all marketers! The cookieless revolution is here; we're here to help you thrive. Join our webinar as we dive into the world of trust-building strategies and discuss the future of personalized marketing. Don't be a cookie monster left behind – register today and stay ahead of the curve! Register here! SEO YouTube is the most profitable platform for creators, survey shows If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now. SEO Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator Bing Chat now supports 30 chat turns in a single conversation. Connected TV Learn the secrets of successful CTV campaigns Deliver high-performing ads with a low effort-to-impact ratio with the right tech and approach. Learn more PPC Ask Instacart brings generative AI to Instacart's search experience Instacart's new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands. SEO The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Marketing Expo SMX Advanced kicks off next week! Don't miss out. Exclusive Google and Microsoft keynotes, tactic-rich sessions, live Q&A with speakers, invaluable community networking, and live demos with industry experts… yours for free online next Tuesday and Wednesday, June 13-14. Register now From MarTech The pitfalls and practical realities of using generative AI in your analytics workflow Salesforce summer 2023 release: The business executive's guide The latest jobs in martech A customer data roadmap for staying ahead of the competition How to create a knowledge base for marketing work management       bit.ly/SELdailynewsletter Connect with us!          Reach the Search Engine Land community. Learn about advertising/sponsorship here. This email was sent to geefunk007.bond@blogger.com. Unsubscribe. We respect your privacy. This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 Manage my subscriptions. © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. To ensure delivery to your inbox, add us to your address book.

 

Enjoy hassle-free, healthy options this summer 🍱

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